Readiness scorecard

LSA Readiness Checklist

Is the firm ready to launch, judge, or scale Local Services Ads?

Use this checklist before judging LSA performance so profile readiness, lead handling, and outcome feedback are not mistaken for platform failure.

Version: 1.0Last reviewed: July 30, 2026Reviewed by: CliqSpark Editorial ReviewUngated
Start assessment Download blank PDF

Direct Answer

Use this checklist before judging LSA performance so profile readiness, lead handling, and outcome feedback are not mistaken for platform failure.

What You Get

  1. Transparent local scoring.
  2. Dimension-level missed controls.
  3. Prioritized next actions.
  4. Print-ready output.

How This Works

Transparent methodology and limitations

PurposeItems are equal-weighted readiness controls drawn from platform mechanics and operational best practices. Missing items become launch or optimization actions.
LimitationsThe checklist does not guarantee LSA placement, lead volume, or signed cases. Eligibility and ranking are controlled by platform rules and market conditions.
Result logicYes = ready, partial = fragile, no = missing. Result bands are plain-language decision aids, not scientific ratings.

Legal Search control map

A Local Services Ads readiness checklist covering eligibility, verification, profile, reviews, categories, geography, budget controls, hours, lead handling, disputes, and outcome feedback.

The checklist does not guarantee LSA placement, lead volume, or signed cases. Eligibility and ranking are controlled by platform rules and market conditions.

Interactive Assessment

Complete the visible controls.

Choose the option that best matches observable evidence. The result stays in this browser and is not submitted.

01Eligibility

Have you confirmed service eligibility and profile requirements for the market?

Evidence basis: Google Local Services Ads Help
02Verification

Are license, background, insurance, and advertiser checks current where required?

Evidence basis: Google Local Services Ads Help
03Profile

Is the LSA profile complete, accurate, and aligned to the firm's services?

Evidence basis: Google Local Services Ads Help
04Reviews

Are review practices ethical, current, and supportive of buyer trust?

Evidence basis: FTC guidance on reviews and endorsements
05Categories

Are service categories and geography intentionally constrained?

Evidence basis: Google Local Services Ads ranking guidance
06Geography

Are served locations aligned to where the firm can accept and respond to matters?

Evidence basis: Google Local Services Ads ranking guidance
07Budget

Are budget and pacing controls set for a real test rather than open-ended volume?

Evidence basis: Google Local Services Ads ranking guidance
08Hours

Do advertised hours match actual intake coverage?

Evidence basis: Google Local Services Ads lead management guidance
09Lead handling

Can the firm answer, screen, dispute, and disposition LSA contacts consistently?

Evidence basis: Google Local Services Ads lead management guidance
10Feedback

Are valid, invalid, qualified, and signed outcomes reviewed consistently?

Evidence basis: Google Local Services Ads lead management guidance

Result Summary

Complete the assessment to see your result.

0 of 10 controls answered.

Download Blank PDF

Sources and Editorial Basis

Reference basis includes Google Local Services Ads Help, Google Local Services Ads ranking guidance, Google Local Services Ads lead management guidance, FTC guidance on reviews and endorsements, ABA Model Rule 7.1 communications concerning lawyer services. Platform documentation and regulatory references are distinguished from CliqSpark practitioner interpretation.

Read the CliqSpark Insights editorial standards.

Related Guides

Google Local Services Ads

Google Local Services Ads for Personal Injury Lawyers: What Works Now

A practical guide to LSA readiness, launch controls, lead handling, reviews, and early underperformance diagnosis.

Guide LSA Readiness and Optimization System 6 min read

Use when: Treat LSAs as a lead-handling system, not just a paid placement.

Personal injury firms evaluating or improving LSAsReviewed July 30, 2026
See what drives LSA performance

PI Conversion & Intake

Personal Injury Intake Response Time: How Fast Is Fast Enough?

A response-operations guide for PI firms that need faster, clearer ownership of calls, forms, messages, after-hours coverage, routing, and escalation.

Guide Response and Ownership Timeline 6 min read

Use when: Separate acknowledgement, first human response, qualification, escalation, and follow-up before setting a speed target.

Personal injury intake leaders, operations leaders, and managing partnersReviewed July 30, 2026
Review Intake Readiness

PI Conversion & Intake

How to Connect Google Ads, LSAs, and Intake Outcomes

A closed-loop attribution guide for connecting Google Ads, Local Services Ads, calls, forms, CRM outcomes, offline conversion feedback, and reporting controls.

Guide Closed-Loop Attribution Map 6 min read

Use when: Preserve identifiers at capture and connect only approved outcome fields back to reporting or platform feedback.

Personal injury marketers, intake operations leaders, and data ownersReviewed July 30, 2026
Request Attribution Review

Next Step

Want a second set of eyes on the result?

Use the resource first, then bring the gaps into a focused strategy conversation.

Request LSA Review